ISBN:
0821228293
Complete Book Title: 100 Years of Harley-Davidson AdvertisingAuthor: Introduction by Jack Supple; Captions by Thomas G. BolfertBinding Type: Soft CoverCopyright Date: 2003Number of Pages: 120Size: 8.5 x 11 in.Book Subject: TransportationInternational Customers: This item WILL fit in a Global Priority unpadded flat envelope.Domestic Customers: This item ships BOXED.150 four-color illustrationsThis book is NEW; we are an authorized retail new book dealer100 Years of Harley-Davidson Advertising is a collection of the best images from a century's worth of motorcycle marketing. The 124 evocative and elegant ads gathered here helped turn a motor company into an icon.Because of their strong emotional connection to the company, Harley-Davidson riders are arguably the most loyal consumers in history. They tattoo the company's logo on their skin, travel for hundreds of miles in often harsh conditions to hang out together, and indoctrinate their kids at birth. They'd rather walk than ride the competition.So who needs ads?Harley-Davidson has survived for 100 years because the company keeps in touch with its customers-by riding with them, by participating in races and rallies, and yes, by advertising. The company's first ad was placed in the Cycle and Automobile Trade Journal in 1905, two years after the first Harley-Davidson motorcycle was constructed in a Milwaukee shed. The ad solicited buyers for motorcycle motors only. It represented the company's early commitment to an engine whose modern counterpart is now instantly recognized by the unique sound it makes.100 Years of Harley-Davidson Advertising is both a chronicle of the motor company's growth and a collection of snapshots of America's changing face in the twentieth century. In it, we see influences of Art Deco, Constructivism, and 1960s Pop Art. A wartime advertisement from 194.2 shows a gas-masked soldier bursting through a dust cloud accompanied by copy that describes him as a "Front Line Hero!" "New, Hot and Swinging" is the counterculture tagline for a 1967 ad. A current ad for the Road King' Classic shows the motorcycle in the foreground of a beautiful vista with the description "One Tankful from Civilization."Using such classic ads as signposts for the evolving Harley-Davidson brand, this stylish volume shows why America's greatest motorcycle maker is about so much more than motorcycles.Payment Methods AvailableCheck, Money Order, Visa/MasterCard, Discover, PayPal.Shipping and Handling Cost: $3.26About UsCollector Bookstore the internet's leading retailer of reference books for the collecting community. Our customers include individual collectors, dealers, appraisers, auctioneers & other industry professionals. Our books are ON HAND, ready to ship. We are a direct-from-the publisher retailer; we also welcome author published specialty titles. Shipping PolicyWe ship worldwide! Methods available include US Postal Service Media Rate, Priority, Airmail & Express. We also ship via Federal Express. All shipments are packed professionally and tracked electronically. Most orders ship within 24 hours of payment. Please use the shipping calculator for rate quotes!Return PolicySatisfaction guaranteed! Returns accepted, minus a 10% restocking fee to cover our advertising expense on said item. Shipping is NON-REFUNDABLE. (Main street retailers don't reimburse gas or drive time; it is unreasonable to expect this of online retailers, in our opinion.)
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